Marketing and Promotion is Key to Small Business Building

A high percentage of small business start-ups do not survive even their first year. 

This certainly isn’t good news if you’re planning on starting or have just recently started a new business.  Small business building often requires investors … and always requires new customers.  But without proven success, it can be difficult to attract either one.

To increase business and thereby encourage investment, BusinessKnowledgeSource.com recommends employing a variety of business promotion methods. 

Whatever you choose to do, your chances at successful small business building will improve if you diversify your efforts among a few different marketing channels.

Here are a few key marketing channels that can be used to promote your business to the public:

• Direct Mail - Mailing advertisements directly to potential consumers continues to be a very effective marketing method, either through letters, postcards, or being included in coupon mailers.

• Visual Ads - Newspapers, billboards, signs, and coupon book ads are all helpful ways to get consumers’ attention.

• TV/Radio - Ads may be expensive, but can provide a good return on your investment.

• Search - Yellow pages books, online yellow pages and local searches, with results even accessible on cell phones, provide greater access to your business to people who are looking for products or services you offer.

• Word of Mouth - Tell your family and friends, email acquaintances, make mention of it in social media groups.  Encourage past or current customers to pass on your business information to you their friends with referral incentives.

Actively marketing and promoting will help ensure that your small business building efforts pay off for you and your business.