Integrated Direct Marketing: Using Multiple Channels to Reach Your Market

Direct marketing is applicable to almost any type of business, regardless of the market.

The range of direct marketing channels gives marketers a variety of ways of approaching their target market: from methods such as direct mail, telemarketing, radio and broadcast TV, to online channels such as email, search marketing, social networking and video.

However, no single market sector is completely dedicated to one media source.  It often makes sense to employ an integrated direct marketing strategy.  This approach utilizes a combination of direct marketing methods to more fully make contact with your market.

Carol Krol reports, at BtoBonline.com, that “Four out of five marketers are integrating their marketing campaigns, according to the Direct Marketing Association.”