Where Are You Investing Your Riches?

As Americans are adjusting to the reality of our economy, we’re seeing many refocusing their priorities.

If you’ve been one of the many who has not been directly affected in some way by the economic downturn, consider yourself lucky.

As we all know, Chrysler has been wounded and bleeding for awhile and finally filed for bankruptcy.  Zane Safrit recently posted his thoughts regarding President Obama’s decisions to cut Chrysler’s ad budget in half.

In any business, big or small, if you aren’t seeing a return on your investment, something needs to change.  There is a difference between wasteful advertising and targeted direct response advertising. Putting your money toward those potential clients you are wooing is considered an investment.

Spending money for the sake of spending money will not guarantee that you will accumulate riches.  Like many individuals are learning, you may have to cut spending in one place, in order to invest in another, but it can be done.

Sometimes watching others learn the hard way is the very best way to learn a valuable lesson yourself.