Direct Marketing: Being Social, Mobile and So Much More

In direct marketing staying current with the latest trends is vital to being competitive.

Although many direct marketing tools rely on basic and traditional methods, being familiar with all of the options is essential.

Prime Net published an article earlier in 2009 that spotlighted 5 trends to embrace this year.

• Social Marketing. Blogs, online forums and sites like Facebook are attracting millions of users who feel strongly about products and services.  Unsolicited reviews and discussions are like marketing gold.

• Retention. Holding onto what you already have is business plain and simple.

• Mobile Marketing. With millions of Blackberry and iPhone users plugged in 24 hours a day, it’s wise to get on board and connect with them.

• 50 Characters. Your first 50 characters can entice or repel a reader.  Make it brief and make it count.

• Simplification. Now that options have options, many customers are looking for a simple solution.  Sometimes less is more.

Relevant and current go far in direct marketing.  Embracing the latest trends will propel you further.