A Business Building Strategy For Two

If you’re looking for a business building strategy that is cost effective look into fusion marketing.  Fusion marketing, a strategic business alliance, is a way businesses can collaborate with other businesses.

In fusion marketing, businesses with a similar target audience, who aren’t competing with each other, join forces to send each other business.

For example, a deli could make coupons available for the bakery around the corner, while the bakery could also have coupons for the deli available.  You could do this with virtually any business.

You may not have a brick and mortar location to make coupons available, but online coupons are wildly popular now.  You may also see a mortgage lender and a home owner’s insurance agent join forces to attract new customers or refer current clients.

Principle and author, Al Lauteslager, recommends joint mailings and joint sales calls.  You may be able to drum up new business with methods such as these and pique interest of existing clients.

The possibilities are endless when you combine efforts and ideas with other businesses.