Real Financial Success Stories

Birkenstock originated in Germany in the 18th century and is now a $50 million company.   Inc. magazine recently published an interview with Margot Fraser, the leading U.S. distributor of Birkenstocks.  Fraser is one of many financial success stories that offer inspiration and valuable lessons in persistence.

Most notable regarding Fraser’s story is that she first found value in the Birkenstock shoe and she was then inspired to share it with others.

Fraser had foot pain and some abnormality from wearing poor footwear as a child. While visiting a spa she found the Birkenstock shoe and was amazed at how much relief a shoe could give her.

Eventually, Fraser purchased the shoes directly from the German manufacturer and resold them in the United States.

Fraser found something that worked for her, a product that under-promised and over-delivered.

A real lesson that can be found in Margot Fraser’s story is that when you are offering a high-quality product or service that really works, people will buy it and go on to sell it to others.   Regardless of where you are in your business now, a product that offers great value is always a fundamental that a strong business can be built upon.