August 21, 2009
A Direct Marketing Strategy That Puts The Client First
There is no doubt that marketing has become cut-throat. As industries across the board have experienced a loss of patrons and earnings, marketing has become even more competitive as businesses strive to gain clients and keep jobs themselves.
This particular strategy can most definitely be implemented as a direct marketing strategy because as you engage each client, the overriding goal will be to give them what they need at the highest possible quality.
Abraham’s Strategy of Preeminence focuses on the client and their needs… and this allows you - the service provider - to develop a relationship built on trust and high quality service.
A key to this strategy is that you give the client what they need and never things you know they don't need. You can under-promise and over-deliver, because it will become apparent that you aren’t just “selling them something”.
You are first-and-foremost, truly concerned with what they need to advance their interests.
Once you have this credible relationship established, you will most likely have a client for life. It’s this foundation that keeps clients and draws new ones.