August 31, 2009
Entrepreneur: Reaching For The Bronze?
During a recent trip to Chicago, Pamela Slim from Escape From Cubicle Nation posted a blog regarding being inspired by other entrepreneurs and authors. As an entrepreneur you will find that meeting with other like minded professionals who use a variety of resources for their business will inspire you in your business, regardless of the niche.
Slim made some fabulous points about “scrappy content” as she calls it, and what benefit it can give your business.
Slim defines scrappy content as content thrown together quickly using few resources. There is a difference in good scrappy and bad scrappy, she notes. Good scrappy would be brief content such as an informal blog post, a hand-written business card or a quick on the fly video that is relevant and useful to your audience. It may be informal but it’s priceless.
Bad scrappy would be something not highly valued done in the same manner, but completely useless to your audience.
No matter what your trade or industry, you can probably benefit from using/offering some scrappy content on occasion. There are times when scrappy is not appropriate – like when you are setting up your website or selling a DVD for a high price.
If you’re looking for some ideas, check out many of the replies listed on Pam’s recent post. If you’re a perfectionist, and have difficulty doing less than stellar work, consider it extra credit, like the icing on the cake.