September 28, 2009
A Direct Marketing Company Should Be Authentic
Red Clay Media recently published an article about an unfortunate topic. The Department of Justice has been dealing with a high number of complaints against companies taking advantage of homeowners in foreclosure.
One of the main issues with these companies posing as legitimate businesses is that the websites look so authentic and believable.
For a direct marketing company, communicating in mass message while attempting to target individuals and remain authentic can be the challenge.
Entrepreneurial business coach, Suzanne Evans states that, “it's critical for you to have a clear message that explains what you do, so when somebody comes up to you and asks what you do for a living, you are able to explain it very quickly, effectively and clearly. “
In your marketing, you should be honest but bold. Your clients should see they would be better off if they choose to use your services instead of opting out of them. You should present your business and your interests with high standards and absolute truth, so that when you are questioned or probed by a client, you can give legitimate information.
The goal of direct marketing is to reach out to potential clients and get them to respond. When you communicate your willingness to meet your clients needs with integrity and high quality service or products, your marketing should mirror that same message.
When your focus is on serving your clients your business will grow for the right reasons.