Women Entrepreneur: Connecting With Others Through Words

Women Entrepreneur recently published an article on the art of conversation and how it makes the sale.

The article made mention of the fact that conversationally savvy women are superior sellers.  When you are able to put someone else at ease the conversation flows more freely and you are able to glean more details from the conversation - and respond - and this can help you make the sale.

The article suggested some tips to help you improve your savvy conversational skills.  Here are just a few:

1.    Become clear about your motive -  Start your conversation out with respect and openness.  Pouncing on your potential clients will only drive them away and expresses to them that you aren’t interested in them only the sale.

2.    Be honest but sympathetic - Being brutally honest – as in telling your customer he or she was stupid for shopping with anyone else but you – is a surefire way to lose customers.

But when you can give them the honest reasons (without offending them) as to why buying from you is smarter, it allows them to let their guard down knowing you aren’t questioning their intelligence; rather you are trying to really help them.

3.    Ask pointed questions to determine how serious or in need they are - When you ask what a potential client is looking for and how you can help get them there, it positions you as someone who can meet those needs and cares about them getting what they want.

Most women have the gift of conversation and can help put others at ease.  If you happen to not be so skilled in the art of good conversation, you can practice.  Being able to connect with others outside of E-mail is a lost art, but it will most certainly enhance your relationships personally and professionally.