December 18, 2008
- Ensure Full Market Access with Integrated Direct Marketing
The variety of direct marketing techniques has evolved exponentially over the years. With today’s technology, the opportunities for marketing your business are endless, but you need to make sure you are reaching your target audience.
An integrated direct marketing strategy ensures that the maximum number of people looking for your type of product or service end up doing business with you.
According to the Direct Marketing Association, direct marketing trends show an overall increase in success, but not every path is appropriate or accessible for your potential customers. (…)
December 2, 2008
- Direct Marketing Company Innovations You Can Apply to Your Own Business
In the past, the long-standing achievement of any direct marketing company was limited to the success of its direct mail and telemarketing campaigns. And yet, with rising postage, paper, and printing prices, the cost associated with marketing through the mail has escalated. Additionally the National Do Not Call Registry has severely reduced the availability of potential customers from telemarketing. (…)
November 7, 2008
- Direct Marketing Services: Opportunities Abound…
Direct marketing is such an effective form of marketing that there are literally over a million websites that offer direct marketing services. The specific services offered are as varied as the promises they make. (…)
October 25, 2008
- Are You Using Direct Marketing To Reach Your Audience?
Direct marketing has been touted as “one of the most powerful marketing mediums in use today.” If it didn’t work it wouldn’t be used so much. The barrage of email you get or the amount of marketing materials in your mailbox is a testament to that.
It is a touchy subject with consumers, even if they don’t know what it is called. For some people, the thought of someone keeping track of the stores they visit, the purchases they make, or the websites they frequent makes them feel like someone is looking over their shoulder. (…)
